SCHEDULE OF CLASSES

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WINE BUSINESS MANAGEMENT, MARKETING & SALES

CRN: 32907

Section: BUS 250-701

Credits: 3 credit hours

Availability: 22 (Capacity: 25)

Dates: 02-21-2022 – 05-13-2022

Instructor: William Prosser

SCHEDULED MEETING TIMES:

Online Study (Asynchronous)
Study online anytime; no mandatory meeting time

COURSE DESCRIPTION

This course is a comprehensive class covering essential elements needed to succeed in the wine business. Research and demographics of wine consumers will be studied, with an emphasis on looking toward the future. Topics of study include business strategy for the wine industry, the business of enology and viticulture, supply chain management and quality control, marketing and branding, distribution, sales, tourism, media and public relations, global marketing, exporting and importing, financial aspects, accounting and tax, human resources management, legalities, establishment of a tasting room, and environmental and social responsibility. The class is limited to students 21 years of age and older.

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INTERESTED IN TAKING THIS COURSE?

There are several ways to register for this course, depending on the type of student you are. If you wish to attend Cayuga as a first-time student seeking a degree, you can review the Admissions process to get started. If you are a returning Cayuga student from the previous semester, you can log into your myCayuga account and self-register. If you are interested in taking this individual course for transfer credit, view our Non-Degree Student page for information on how to register.

TEXT BOOK INFORMATION

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BOOKSTORE INFORMATION:
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ADDITIONAL INFORMATION

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Additional information could contain the following:
Prerequisites and requirements, learning objectives, other books and materials required, or any other additional course materials.

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