SCHEDULE OF CLASSES
Section: BUS 204-701
Credits: 3 credit hours
Availability: 4 (Capacity: 25)
Online Study (Asynchronous)
Study online anytime; no mandatory meeting time
Recommended background: BUS 103. Concept of market strategy planning includes segmentation and forecasting of consumer and organizational markets. Marketing mix variables include product life cycles, packaging, branding, pricing objectives and strategies, physical distribution, retailing, wholesaling, advertising, public relations, sales promotion, personal selling; marketing environment, marketing research, management processes.
INTERESTED IN TAKING THIS COURSE?
There are several ways to register for this course, depending on the type of student you are. If you wish to attend Cayuga as a first-time student seeking a degree, you can review the Admissions process to get started. If you are a returning Cayuga student from the previous semester, you can log into your myCayuga account and self-register. If you are interested in taking this individual course for transfer credit, view our Non-Degree Student page for information on how to register.
TEXT BOOK INFORMATION
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Prerequisites and requirements, learning objectives, other books and materials required, or any other additional course materials.