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Marketing

CRN:
31363
Section:
BUS 204-702
Schedule:
Online Class
Dates:
02-23-2015 – 05-08-2015
Availability:
23 (Capacity: 25)
Campus:
Online
Credits:
3 credit hours
Instructor:
Thomas Paczkowski
paczkowski@cayuga-cc.edu

Course Description

Recommended background: BUS 103. Concept of market strategy planning includes segmentation and forecasting of consumer and organizational markets. Marketing mix variables include product life cycles, packaging, branding, pricing objectives and strategies, physical distribution, retailing, wholesaling, advertising, public relations, sales promotion, personal selling; marketing environment, marketing research, management processes. Three class hours weekly.

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