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Course Schedule Viewer

Marketing

CRN:
30146
Section:
BUS 204-701
Schedule:
Online Class
Dates:
01-20-2015 – 05-08-2015
Availability:
25 (Capacity: 25)
Campus:
Online
Credits:
3 credit hours
Instructor:

Course Description

Recommended background: BUS 103. Concept of market strategy planning includes segmentation and forecasting of consumer and organizational markets. Marketing mix variables include product life cycles, packaging, branding, pricing objectives and strategies, physical distribution, retailing, wholesaling, advertising, public relations, sales promotion, personal selling; marketing environment, marketing research, management processes. Three class hours weekly.

TEXT BOOK INFORMATION

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